PhD in Semiotics | AI Consultant & Lecturer

Lorenzo L. D. Incardona

Semiotics, AI and stuff

01

Teaching & Training

Currently lecturing on AI fundamentals, prompt engineering, and generative AI across multiple institutions.

Course

Fundamentals of AI

A comprehensive course covering the history of artificial intelligence, natural language processing, and large language models — from foundational concepts to current architectures.

  • History of AI
  • NLP
  • LLMs
Take a look at the Classroom
Course

Prompt Engineering

Advanced prompt design techniques grounded in linguistic and semiotic principles. From basic instruction to complex chain-of-thought architectures and multi-step reasoning.

  • Prompt Design
  • LLM Interaction
  • Applied AI
Take a look at the Classroom
Course

Generative AI

Understanding and applying generative AI tools for text, image, and multimedia production. Ethical frameworks for responsible creation and deployment in professional contexts.

  • GenAI
  • Ethics
  • Creative AI
Take a look at the Classroom
Corporate

AI in Business & Education

Tailored training programs on integrating AI into corporate environments and educational contexts. Covering adoption strategies, workflow optimization, and current AI legislation.

  • Business AI
  • EdTech
  • AI Legislation
Private Lessons

Ancient Greek, Latin & Italian

One-on-one private tutoring in classical languages and Italian. From grammar and syntax to literary analysis — personalized lessons for learning enthusiasts, from students to professionals.

  • Ancient Greek
  • Latin
  • Italian
Check this out: an experimental valency graphs explorer
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AI Lab

Experiments, tools, and creative projects exploring the possibilities — and the limits — of artificial intelligence.

Ludi Machinales

A cabinet of ludic curiosities — interactive experiments, algorithmic games, and toy AIs exploring the boundary between play, ritual, and computation.

Games Interactive AI Play
Enter the arcade →

Codex Artificialis

Curated collections of AI-generated stickers. Playful visual artifacts at the crossroads of generative art, pop culture, digital craftsmanship and gamified learning.

Stickers Generative Art Collection
Browse the codex →

Hyperstitions

A cabinet of cultural artefacts gathered from the margins of artificial intelligence — the theories, myths, forgotten texts, strange diagrams and buried histories that accompanied the emergence of machine thought.

Wunderkammer AI Myths Hidden Histories
Open the cabinet →

The Benandante Blog: An Experiment on Automatic Writing and Posting

An ongoing experiment in fully automated content creation — an AI that writes and publishes blog posts autonomously, exploring the boundaries of machine-generated discourse and authorship.

Automatic Writing Blog Experiment
Read the blog →

Comics & AI: An Experiment on AI Slop

What happens when AI generates comics? This experiment dissects AI slop — the low-quality, mass-produced content flooding the web — through a hands-on semiotic analysis of AI-generated comic strips.

AI Slop Comics Experiment
View PDF →

BélaTarrTist

A Gemini Gem that transforms any input into haunting, black-and-white images inspired by the cinematic universe of Béla Tarr — long takes, desolate landscapes, and existential atmosphere.

Gemini Gem Image Gen Béla Tarr
Try the Gem →

Product Design Photos

Your personal AI product design photographer. This Gemini Gem generates professional-grade product photography — perfect lighting, clean backgrounds, and commercial-ready compositions.

Gemini Gem Product Design Photography
Try the Gem →

AI Art

A curated portfolio of the best images created through artificial intelligence — exploring the creative potential of generative models across styles, subjects, and aesthetics.

Portfolio Generative Art AI Images
View gallery →

Experience

2025 — Present

Lecturer, Teacher

United International Business School · Cresciscuola · Atoma · Informattiva

2015 — 2025

Contributor Lead — AI & Data Curation

Velocity Global · WorkFor · Upwork. Led large-scale knowledge graph projects, coordinated international teams, AI training & evaluation.

2012 — 2015

Data and Localization Specialist

Data processing, localization, and quality assurance across multilingual projects. Bridging linguistic expertise with structured data workflows.

2008 — 2012

PhD Research — Computational Semiotics

Università di Bologna / SUM-Istituto Italiano di Scienze Umane. Collaboration with CINECA on NLP.

03

Special Contents

Recent and upcoming conferences, plus ongoing research themes at the intersection of semiotics, AI, and cultural analysis.

Conferences 2025–2026

Upcoming 2026

Making Sense of Crises. Identity markers in Niketas Choniates’ De Signis Constantinopolitanis

A granular semiotic and philological analysis of Niketas Choniates’ De Signis — his account of the statues destroyed during the Fourth Crusade (1204). Through icons, indices, and allegories, Niketas transforms a catalogue of ruins into a narrative of identity reassertion, forcing the absurd into meaning by wielding ekphrasis as a tool to cope with civilizational crisis.

CONGIST’26: Interdisciplinary Perspectives on Crisis — Istanbul University, Istanbul, May 13–15, 2026
Upcoming 2026

Ethics without Bodies. Some Considerations on Claude’s Constitution from a Semiotic Perspective

An analysis of Anthropic’s Claude’s Constitution as a new kind of discourse, exploring the opaque resemantization of its lexicon, the ideology it structures, and the problematic relationship between ethics and bodies.

Medical Humanities: Bridges between Embodiment of Signs and Embodied AI — Târgu-Mureș, May 21–23, 2026
Upcoming 2026

“I’ve got blisters on my fingers!” Indexicality, Authenticity, Truthfulness, and the Semiotics of Micro-Resistance in the AI Age

In collaboration with Giuseppe Laricchia. A semiotic investigation of how embodied musical practices — from Ringo Starr’s blisters to Lingua Ignota’s radical performances — serve as forms of resistance to algorithmic optimization, seals of authenticity, and ways to restore the meaningfulness of music.

ICMS 16: Music as a Meaningful Art — Sibelius Academy, University of the Arts Helsinki, June 2–6, 2026
Upcoming 2026

Thomas Aquinas’ determinatio. The restriction of possibilities as a general semiotic operation

A semiotic rereading of the Thomistic concept of determinatio — the restriction of a field of possibilities by a determining instance — as a general operation manifesting at grammatical, narrative, and axiological levels, from Hjelmslev’s asymmetric functions to the modal competence of actantial subjects, ultimately extending to the modeling of generative AIs and their ethical accountability.

XI Congrès de l’Association Française de Sémiotique — Détermination, indétermination
Université Paris Cité, Paris, June 17–20, 2026
2025

Più cattivi di Trump!

Meaner than Trump! Roles, figures, and values of heels in wrestling

A semiotic exploration of villain archetypes in professional wrestling — roles, narrative figures, and the cultural values they embody.

53° Congresso AISS — Cattivi
Palermo, 11–13 dicembre 2025 — Museo Internazionale delle Marionette “Antonio Pasqualino”
Relive the experience! Check out the presentation!
2025

Cultural Stereotypes in Artificially Generated Music

In collaboration with Giuseppe Laricchia, an investigation into how AI music generation systems reproduce, transform, and reinforce cultural stereotypes through sonic and compositional patterns.

Fifth Symposium of the Academy of Cultural Heritages
Athens, 1–5 October 2025 — Finnish & Danish Institutes at Athens
Here's the presentation!

Films, photos and other stuff

Research Interests

Semiotics of AI and computational interpretation
Cultural analysis through semiotic methods
Semantic web and knowledge representation
Intersection of ancient texts and modern hermeneutics
AI-generated media and cultural stereotyping
Socio-semiotics and contemporary politics
Byzantine history and literature
Ancient philosophy
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Writings

Academic publications and essays at the intersection of semiotics, cultural analysis, and computational systems.

2014

Le passioni di un prete di montagna

A semiotic analysis of passions in Silvio D’Arzo’s narrative. Published in Dentro Casa d’Altri – Analisi semiotiche del racconto di Silvio D’Arzo.

The passions of a mountain priest — Essay on the semiotics of passions

Essay Semiotics of Passions Literary Analysis
2012

Semiotica e Web Semantico. Basi teoriche e metodologiche per la semiotica computazionale

PhD dissertation establishing the theoretical and methodological foundations for computational semiotics. Winner of the Premio “Enrico Manca” 2013.

Semiotics and the Semantic Web — Theoretical bases for computational semiotics

PhD Dissertation Computational Semiotics Semantic Web
2010

Il complesso del crimine. Uno sguardo sociosemiotico

A socio-semiotic analysis of crime perception and security policies in contemporary society. Published in E|C – Politica 2.0, proceedings of the XXXVII AISS Congress.

The crime complex — A socio-semiotic perspective

Conference Paper Socio-semiotics AISS
2010

Analyzing Early Christianity: Structures and Functions of Interpretation in the Canonical Gospels

A semiotic analysis of interpretive structures and functions within the canonical Gospels. Published in Lexia 5/6.

Article Semiotic Analysis Lexia
2010

Ricognizioni e considerazioni sul concetto di agency: il caso del web semantico

An interdisciplinary exploration of the concept of agency applied to the semantic web. Published in Natura, comunicazione, neurofilosofie – proceedings of CODISCO.

Reflections on the concept of agency — The semantic web case

Conference Paper Agency CODISCO
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About

Lorenzo L. D. Incardona

Lorenzo Leucio Domenico Incardona

PhD in Semiotics · AI Consultant & Lecturer · Monza, Italy

For over a decade I’ve been bridging semiotics and technology — from the theoretical foundations of computational semiotics to hands-on work with knowledge graphs, data curation, and AI training. My career has moved across academic research, large-scale data projects, and, most recently, teaching.

I hold a PhD in Semiotics from the Università di Bologna and SUM - Istituto Italiano di Scienze Umane. My dissertation on the relationships between semiotics and the semantic web won the “Enrico Manca Award” in 2013. I’ve been a Short-term Scholar at SUNY Buffalo and I collaborated with CINECA on NLP and sentiment analysis.

As a Contributor Lead (2015–2025), I coordinated international teams of up to 100 specialists on knowledge graph enrichment, AI training, and domain ontology projects. Today I lecture on AI fundamentals, prompt engineering, generative AI, and their ethical and legislative dimensions.

Education

2008–2012
PhD in Semiotics — Università di Bologna / SUM
2010
Short-term Scholar — SUNY Buffalo, New York
2004–2007
MA in Semiotics — Università di Bologna
2001–2005
BA in Ancient Literary Culture — Università di Bari

Technical skills

Python Prolog OWL Knowledge Graphs Semantic Web NLP Data Curation Ontologies Prompt Engineering